Direct Mail Marketing for Insurance

“We build solutions.” 

Offering insurance to your clients provides them with financial protection in case the worst should happen. Home, life, auto and business insurance are all critical for people to manage many of life’s biggest challenges, and it’s important to make sure that the services your company provides keep them at the forefront of your target audience’s mind.

Since purchasing and renewing insurance isn’t something people tend to think about on a daily basis, direct mail marketing services are critical for spreading industry news and updates that lead to higher sales rates and renewals. Direct mail marketing for insurance offers several important services that can transform how your company does business.

Direct Mail Marketing

The best direct mail marketing companies make it possible to send out mass mailings to a large target audience within a short period of time. Holding a brochure or flyer in their hand helps potential clients visualize the value of purchasing insurance.

Giving your clients a tangible reminder that your company is available to meet their needs can also help them remember to give you a call when it is time to purchase a new type of insurance. Currently, insurance companies are seeing results from mailing out magnets and other promotional products that keep their brand in their customers’ minds.

Direct Mail Marketing Services

Insurance companies have several vital processes that all work together to keep clients covered and increase the bottom line. Our comprehensive direct mail marketing services include the following options that your company can use to boost its clientele:

  • Digital printing
  • Addressing and inserting
  • Invoice mailing
  • Data management
  • Packaging and hand assembly
  • Mail tracking

When people choose an insurance company, they look for signs that it is trustworthy. Using the proper paper weight, colors and imagery help to establish credibility with your company’s target audience. Our digital printing services provide top-of-the-line quality that people notice, and we can help you plan materials for your campaign that stand out from the rest of the mail.

Personalized Mailings

Direct mail marketing for insurance agents needs a personal touch. Seeing their name on a package or mailer lets your clients know that you care. Building customer relationships includes sending personalized messages regarding major milestones in their lives.

Whether your client just hit a milestone birthday that impacts their insurance needs or recently moved to a new area, providing them with personalized mail helps them to think of you when they’re ready to make a change with their insurance coverage.

When you partner with us for direct mail personalization services, you also get the satisfaction that comes from knowing we are SOC 2 certified. Demonstrating that our data managing services protect our client’s confidential information at all trust points is a point of pride for our team.

Automatic Mailings

Running your insurance business gets hectic once you have more new policies and renewals coming in. Our invoice mailing services can be automated to send out bills, payment reminders and renewal letters according to your scheduling needs. That way, you can let go of any worrying about when to send out important mailings and focus more on customer care.

With direct mailing for insurance companies, getting the mail there is sometimes only half the task. You might also need to know exactly when a critical piece of mail arrived so that you can expect a client to take action by a specific time. Mail Innovations tracking services allow you to check on where an invoice or payment reminder is at any point along the route. Having proof in hand that a document was delivered can also be valuable when you are handling legal challenges.

Develop a Comprehensive Direct Mail Marketing Plan

Insurance agencies need to use multiple forms of direct mail marketing to meet specific goals. On a larger scale, a company might need to send out mass mailers to let the community know about its presence.

Insurance agents might want to send flyers and promotional products that put their name at the top of a potential client’s list, and all of those new and existing clients need regular invoices sent out regarding their premiums and payments.

When you reach out to our team at Century Direct, we’ll begin working with you to develop a plan that puts the right message in your client’s hands at the perfect time for them to take action. Reach out to us today to receive customized guidance that drives your company’s growth.