Categories for Direct Mail Strategy

A digital tablet displaying a glowing 3D data visualization with rising and falling graph lines. The tablet is placed on a desk with a calculator, pen, and documents in the background, symbolizing data analytics and AI-driven marketing insights.

How LLMs and Intent Signals Are Redefining Direct Marketing

March 12, 2025 11:37 pm Published by Century Direct

Large language models (LLMs) enable the direct mail industry to produce data driven, omnichannel marketing campaigns. Also known as predictive read more

A person placing a white envelope with an American flag stamp into an old, metal mailbox, symbolizing political mail and election-related correspondence.

Political Mailers: Elevate Your Campaign’s Impact

February 7, 2025 10:32 pm Published by Century Direct

When it comes to reaching a local audience quickly, there is no other format that has quite the same punch... View Article

Close-up of a black mailbox with a raised red flag, set against a sunny suburban backdrop with trees and a house in the distance.

Automotive Mailers: Boost Your Automotive Marketing Strategy

January 8, 2025 7:30 pm Published by Century Direct

If you’re involved in automotive marketing, such as for a car dealership, service center, or specialized automotive marketing agency, you’ve... View Article

Maximizing Impact with Strategic Direct Mail Campaigns

January 3, 2025 4:42 am Published by Century Direct

If you want better results from your direct mail campaigns, it’s wise to incorporate strategic actions. For instance, providing personalized... View Article

A USPS mail delivery truck driving uphill in a city neighborhood on a sunny day, with a view of buildings and trees in the background.

USPS Informed Delivery and Customer Targeting

September 26, 2024 1:53 am Published by Eric Seid

Drive Results with USPS Informed Delivery and Customer Targeting Reaching people via direct mail isn’t a difficult process, but it’s... View Article

Every Door Direct Mail (EDDM)

August 20, 2024 12:52 am Published by Eric Seid

Every Door Direct Mail® (EDDM®) makes it easier to advertise your local small business. Whether you want to call attention... View Article

Person working at a desk with a computer screen displaying graphs and analytics on a marketing dashboard.

Combining the Power of Addressable Advertising with Digital Ad Campaigns

June 17, 2024 6:54 pm Published by Eric Seid

Addressable advertising & media communications take many forms, but what’s truly important is that they can help you connect with... View Article

Person holding a package labeled for USPS Express Mail delivery.

Maximizing Response Rates for Direct Mail: 7 Effective Strategies

May 3, 2024 4:07 pm Published by Eric Seid

As you probably already know, direct mail actually has a higher response rate than digital advertising. However, it’s critical to... View Article