Direct Mail Marketing Services for Nonprofits

“We build solutions.” 

If you’re looking for a way to get your nonprofit’s message out there, look no further than direct mail marketing. Century Direct is a company that specializes in helping nonprofits reach their target audiences through this effective form of communication. We’ve helped many nonprofits achieve their goals by providing them with high-quality direct mail marketing services. So if you’re ready to take your nonprofit to the next level, Century Direct is here to help!

What is Direct Mail Marketing? 

Direct mail marketing is a form of marketing that involves sending physical letters, postcards, or other materials to potential customers or donors. This type of marketing can be very effective for nonprofits because it allows you to target a specific audience and get your message across in a personal way.

How Effective is Direct Mail Marketing for Nonprofits?

Why use direct mail marketing? Nonprofit direct mail fundraising campaigns are an extremely effective way to reach potential donors and raise awareness for your nonprofit.  Plus, donors believe direct mail is better at telling a touching story and conveying facts than digital methods. (1)

Email Response Rate vs. Direct Mail Response Rate

Studies show donors are more likely to read a direct mail appeal than an email appeal. One study shows that average email response rates hover around 0.1%, whereas direct mail yields average response rates of more than 5%. In short, this higher response rate translates to more donors, which in turn, means a higher ROI and money for your nonprofit.

However, this doesn’t mean you should abandon email outreach altogether. In fact, campaigns that use direct mail and other digital marketing elements, such as email, saw a 118% increase in response rate in comparison to simply using direct mail alone.

Direct Mail Marketing for Nonprofits

Few organizations reach a higher value from direct mail marketing than nonprofits. From multichannel campaigns to personalized letter mailers, there are so many ways that direct mail marketing can be used to benefit nonprofits. For example, direct mail can be used to solicit donations, promote events, or raise awareness about important issues. Additionally, direct mail is a great way to stay in touch with your donor base and keep them updated on your work.

How Much Does Direct Mail Marketing Cost?

The cost of direct mail marketing can vary depending on a number of factors, including the size of your mailing list, the type of appeal you’re making, production costs of your mailer and distribution costs. However, on average, nonprofits spend anywhere from $0.30 to over $10 per piece of direct mail. (2) Meanwhile, there is no “cookie cutter” approach when it comes to marketing services, as your requirements can vary from project to project. Rest assured that Century Direct is equipped with the right people, strategy, and technology to reach the right customers for you, no matter what your project needs are.

Reach Your Target Nonprofit Audience with Century Direct Today

Finding sources of gift revenue and acquiring new members is best accomplished by using a robustly designed and targeted direct mail campaign. Century Direct is your one-stop shop for all things direct mail marketing, and religious institutions get their appeals out by employing our shop.

We count among our clients some of the largest and most well-known theater and art organizations in New York City and elsewhere. We have the experience and expertise to help you reach your target audience and achieve your fundraising goals. Contact us today at 212-763-0600 to learn more about our services. Alternatively, you can request a free quote.