If you’re looking for a way to get your nonprofit’s message out there, look no further than direct mail marketing. Century Direct is a company that specializes in helping nonprofits reach their target audiences through this effective form of communication. We’ve helped many nonprofits achieve their goals by providing them with high-quality direct mail marketing services. So if you’re ready to take your nonprofit to the next level, Century Direct is here to help!
Direct mail marketing is a form of marketing that involves sending physical letters, postcards, or other materials to potential customers or donors. This type of marketing can be very effective for nonprofits because it allows you to target a specific audience and get your message across in a personal way.
Why use direct mail marketing? Nonprofit direct mail fundraising campaigns are an extremely effective way to reach potential donors and raise awareness for your nonprofit. Plus, donors believe direct mail is better at telling a touching story and conveying facts than digital methods. (1)
Studies show donors are more likely to read a direct mail appeal than an email appeal. One study shows that average email response rates hover around 0.1%, whereas direct mail yields
average response rates of more than 5%. In short, this higher response rate translates to more donors, which in turn, means a higher ROI and money for your nonprofit.
However, this doesn’t mean you should abandon email outreach altogether. In fact, campaigns that use direct mail and other digital marketing elements, such as email, saw a
118% increase in response rate in comparison to simply using direct mail alone.
Few organizations reach a higher value from direct mail marketing than nonprofits. From multichannel campaigns to personalized letter mailers, there are so many ways that direct mail marketing can be used to benefit nonprofits. For example, direct mail can be used to solicit donations, promote events, or raise awareness about important issues. Additionally, direct mail is a great way to stay in touch with your donor base and keep them updated on your work.
The cost of direct mail marketing can vary depending on a number of factors, including the size of your mailing list, the type of appeal you’re making, production costs of your mailer and distribution costs. However, on average, nonprofits spend anywhere from $0.30 to over $10 per piece of direct mail. (2) Meanwhile, there is no “cookie cutter” approach when it comes to marketing services, as your requirements can vary from project to project. Rest assured that Century Direct is equipped with the right people, strategy, and technology to reach the right customers for you, no matter what your project needs are.
