Direct Mail Still Delivers for Loyalty Programs Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle. What about […]
3 Ways Print Is Making a Comeback For years, the story has been the same: print is fading, digital is rising. But like so many “death of print” predictions before it, the reality isn’t quite so simple. Recent reports show that print is quietly and effectively gaining new ground. Here are three ways print is […]
How Insurance Companies Can Use Direct Mail to Support Policyholders Through Hurricane Season When hurricanes threaten, digital channels are quickly overwhelmed and power outages become common, but physical mail remains a steady and reliable way for policyholders to receive urgent support. Tangible messaging offers reassurance, clear steps and stays visible on the kitchen counter while […]
What Is Web Printing? If you’ve ever seen newspapers flying through a giant press on continuous rolls of paper, you’ve witnessed web printing in action. Web printing is a high-speed offset printing process that uses large rolls (or “webs”) of paper instead of individual sheets. It's ideal for high-volume print jobs—making it a go-to choice […]
What Is the EDGAR System? EDGAR (Electronic Data Gathering, Analysis, and Retrieval) is the SEC’s online platform for company filings. It provides investors, regulators, and the public with quick access to disclosures like annual reports, registration statements, and current reports. In short: if your company reports to the SEC, you file through EDGAR. You can […]
13 Types of Targeted Mailing Lists (and How to Choose the Right One) When you’re planning a direct mail campaign, your mailing list is one of the most important factors in determining success. Understanding the different types of targeted mailing lists and when to use them can help you match your message to the right […]
Why Direct Marketing Works Even in a digital-first world, direct marketing continues to deliver measurable results. It works because it combines precision targeting, personalized messaging, and trackable performance in a way that’s hard to ignore. In fact, industry research shows direct mail generates average response rates over 4%, far outpacing email and many other digital […]
Thinking about investing in direct mail marketing for your business? Even in today’s digital world, the benefits of direct mail are stronger than ever. In fact, savvy marketers know that combining print with digital efforts can supercharge campaign performance—boosting visibility, engagement, and ROI. At Century Direct, we’ve seen firsthand how direct mail can outperform digital […]
In today’s privacy-conscious landscape, marketers must do more than deliver targeted messages — they must also earn and protect consumer trust. As regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) continue to evolve, understanding and implementing compliant mailing practices is essential for any brand using direct mail as […]
