News/Blog

Blog How LLMs and Intent Signals Are Redefining Direct Marketing

Large language models (LLMs) enable the direct mail industry to produce data driven, omnichannel marketing campaigns. Also known as predictive modeling marketing, LLMs and intent signals combine forces to improve ROI through personalization and automation. Industries such as retail, healthcare, and automotive have successfully utilized Century Direct’s LLMs and intent signals for their direct mail read more

Blog Political Mailers: Elevate Your Campaign’s Impact

When it comes to reaching a local audience quickly, there is no other format that has quite the same punch as political mailers. In fact, sending a campaign mailer can instantly enable a physical connection with your constituents, which is highly important when you’re looking for votes.  What Are Political Mailers?  A political mailer is… View Article

Blog Automotive Mailers: Boost Your Automotive Marketing Strategy

If you’re involved in automotive marketing, such as for a car dealership, service center, or specialized automotive marketing agency, you’ve likely considered the value of direct automotive mailers.  These tried-and-true tools have been used to drive customer engagement and improve ROI across the automotive industry. Read on to discover how automotive mailers can elevate marketing… View Article

Blog Maximizing Impact with Strategic Direct Mail Campaigns

If you want better results from your direct mail campaigns, it’s wise to incorporate strategic actions. For instance, providing personalized direct mail can boost responsiveness by 135% [1]. Let’s explore other strategies that enable you to get better results, including a higher ROI. Best Practices for Direct Mail Campaigns  Segmenting your mailing list into smaller… View Article

Blog Discover the Power of Lead Generation Services at Century Direct

Reaching potential clients and promoting your products is pretty much non-negotiable for any business that wants to succeed. Luckily, companies can thrive when they connect and zero in on an audience, inspiring them to engage with your brand using the appropriate lead generation services.  But how to do it, you might ask. That’s where Century… View Article

Blog USPS Informed Delivery and Customer Targeting

Drive Results with USPS Informed Delivery and Customer Targeting Reaching people via direct mail isn’t a difficult process, but it’s highly important to take advantage of the latest marketing innovations. For example, you can take your customer targeting to the next level by using USPS Informed Delivery. How does USPS Informed Delivery work, you ask?… View Article

Blog Every Door Direct Mail (EDDM)

Every Door Direct Mail® (EDDM®) makes it easier to advertise your local small business. Whether you want to call attention to a sale, offer coupons, or open a new location, EDDM can help ensure you reach the right consumers. EDDM is available for sending flyers, menus, postcards, and more!  What is Every Door Direct Mail… View Article

Blog The Future of Direct Mail Marketing: Leveraging Google’s Cookie Decision and Advanced Intent-Based Solutions

In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and… View Article

Blog Dmail Marketing Company: What to Look For to Succeed

Dmail, better known as a direct mail marketing company, provides a tried-and-true method for connecting with your customers. In fact, the ROI for direct mail sits at approximately 1,300%, and it has an open rate of up to a staggering 90%! [1] Therefore, if you don’t currently work with a direct mailing company, it’s definitely… View Article

Case Studies Digital Print Technology Helps Car Dealerships Hit the Gas on Targeted Direct Mailer

Company: Century Direct Solutions Press: Canon varioPRINT iX sheetfed inkjet press Paper: Primalith 80 lb. Matte Cover Standout Innovation: Speed and variable data help create large-run, one-off direct mail promotions with a rapid turnaround time Century Direct Solutions is a direct marketing communications provider with decades of experience in helping companies in a wide range… View Article

Blog Combining the Power of Addressable Advertising with Digital Ad Campaigns

Addressable advertising & media communications take many forms, but what’s truly important is that they can help you connect with the people who are best suited to respond positively to your message. In other words, it can provide you with a much bigger bang for your advertising buck! Let’s take a closer look at addressable… View Article

Case Studies Case Study: Adding a 2nd Direct Mail Effort

Adding a 2nd Direct Mail Effort Improves Conversion Rates (and so does a deadline) Have you ever wondered if it’s worth it to mail to the same list twice?  Our client did, and here are the results we found: Using an in-house list with a renewal offer to retain financial services, we initially mailed to… View Article

Blog Direct Mail Advertising Cost: Strategies to Navigate USPS Rate Increases

The U.S. Postal Service has delivered mail since 1863, so it’s natural that they’ve needed to do periodic price adjustments. What used to be fair upgrades, including raising their rates by one cent from 1995 to 1999, have now segued into changes twice a year. [1] Is it even still profitable to keep sending direct… View Article

News Century Direct Solutions Teams Up with Canon for a Commemorative Yellowstone Book

Century Direct Solutions Utilizes Canon varioPRINT iX3200 to Create Commemorative Book Featuring Stunning Images From Yellowstone National Park Captured on Canon Technology MELVILLE, N.Y., May 6, 2024 – Century Direct Solutions recently printed a hardcover book for Canon U.S.A., Inc., a leader in digital imaging solutions, that commemorated support of Yellowstone Forever and Canon’s steadfast… View Article

Blog Maximizing Response Rates for Direct Mail: 7 Effective Strategies

As you probably already know, direct mail actually has a higher response rate than digital advertising. However, it’s critical to take full advantage of your direct mailers if you want to meet and exceed your goals.  There are several ways to improve response rates, including partnering with an experienced, knowledgeable direct mail company. But first,… View Article

News Century Direct Summer Party

Century Direct Employees Enjoy a Summer Party! We had a party!  As the summer comes to an end, school starts and the busy season begins in earnest, we celebrated another summer with some good food, music and community.  The weather cooperated and we all enjoyed chatting and looking at the beautiful vegetable garden our folks… View Article

News INSTALLATION OF A CANON varioPRINT iX3200 COMPLETED

The iX3200 complements our digital press room comprised of seven variable continuous and sheetfed presses. We offer our clients increased personalization with bold full-color variable data driven print using reliable inkjet technology. The installation of the iX3200 aligns with the market shift of color variable print on-demand and positions Century Direct for anticipated volume growth… View Article