What Is Web Printing? If you’ve ever seen newspapers flying through a giant press on continuous rolls of paper, you’ve witnessed web printing in action. Web printing is a high-speed offset printing process that uses large rolls (or “webs”) of paper instead of individual sheets. It's ideal for high-volume print jobs—making it a go-to choice […]
What Is the EDGAR System? EDGAR (Electronic Data Gathering, Analysis, and Retrieval) is the SEC’s online platform for company filings. It provides investors, regulators, and the public with quick access to disclosures like annual reports, registration statements, and current reports. In short: if your company reports to the SEC, you file through EDGAR. You can […]
13 Types of Targeted Mailing Lists (and How to Choose the Right One) When you’re planning a direct mail campaign, your mailing list is one of the most important factors in determining success. Understanding the different types of targeted mailing lists and when to use them can help you match your message to the right […]
Why Direct Marketing Works Even in a digital-first world, direct marketing continues to deliver measurable results. It works because it combines precision targeting, personalized messaging, and trackable performance in a way that’s hard to ignore. In fact, industry research shows direct mail generates average response rates over 4%, far outpacing email and many other digital […]
Thinking about investing in direct mail marketing for your business? Even in today’s digital world, the benefits of direct mail are stronger than ever. In fact, savvy marketers know that combining print with digital efforts can supercharge campaign performance—boosting visibility, engagement, and ROI. At Century Direct, we’ve seen firsthand how direct mail can outperform digital […]
In today’s privacy-conscious landscape, marketers must do more than deliver targeted messages — they must also earn and protect consumer trust. As regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) continue to evolve, understanding and implementing compliant mailing practices is essential for any brand using direct mail as […]
USPS 2025 Price Increases: How to Control Costs and Protect ROI The U.S. Postal Service has delivered mail since 1863, and regular price adjustments have long been part of the process. But what used to be occasional one-cent increases have evolved into significant hikes twice a year. With another USPS price increase in July 2025, […]
Modern consumers don't follow a straight path to purchase, and your marketing strategy shouldn't either. From TikTok-fueled impulse buys to hyper-personalized E-Commerce experiences, the top of the marketing funnel has transformed into a dynamic space. Here, brand discovery and buyer intent can happen anywhere, at any time. At Century Direct, we help brands adapt to […]
Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its message. Taking the time to thoughtfully match the design and […]
