Postal Optimization and Logistics

Effortlessly combine addressable advertising with direct mail campaigns

At Century Direct, our team of USPS postal experts provide strategic insights to optimize sophisticated direct mail campaigns with pinpoint accuracy. Our expertise and consultative approach ensures maximum impact and value.

Get every advantage with expert postal optimization and logistics management

Through accurate, trackable, and transparent targeting, we cross-match physical addresses to IP addresses and mobile ad IDs with greater precision. This enables our clients to maximize advertising dollars by eliminating non-human or poorly targeted traffic, while also increasing digital ad impressions per mail piece with the help of USPS informed delivery.

Our comprehensive suite of postal optimization and logistics services includes:

Mail piece design consultation
Qualification for automation discounts through USPS Workshare
Postal compliance assistance
NCOA (National Change of Address) processing and data cleaning
Mail Tracking
Route optimization
Postal rate analysis

Move your mail pieces through the USPS distribution network efficiently and economically.

Utilize our knowledge of postal regulations to minimize postage costs and maximize reach and effectiveness

Analyze client data, geographic segments, and campaign objectives to optimize ROI.

Streamline logistics handling to minimize complexities, while ensuring timely delivery.

Virtual Sorting

By determining the shipping resources and transportation requirements to meet your critical in-home or in-mail dates in advance, you’ll keep the mailing discounts you’ve strategized so diligently to earn. Using a virtual mail load plan, we can calculate:

The number of mail tray pallets
The number of pallets to be moved
The best transit methods
The optimal USPS delivery system entry points

Dropship Logistics

By maximizing postage discounts through USPS workshare, our efficient dropship logistics can give you the insights to:

Improve in-home delivery predictability
Reduce the number of USPS handlings, which reduces potential mail piece damage
Enable precise target “in-home” windows for every mailing

Postage Discounts

Understanding mail volume and mail density can lead to postage savings that impacts your ROI. We identify the best entry points into the postal delivery system, bypassing traditional sorting steps and saving the USPS time and money. Those savings are passed on to you!

What Clients are Saying

“With postage costs continuing to rise, we really needed a USPS expert who could help us look at our direct mail campaigns and give us new ideas to streamline our mailings and still get the ROI we need to grow. Eric and the team at Century Direct did just that. From offering mail piece design consultation to addressing postal compliance issues, their Postal Optimization and Logistics services hit the mark!”

—Alan Rosen, President of Juniors Cheesecake

Why companies across multiple industries choose Century Direct?

Depth of Expertise

With years of experience and a proven track record of success across multiple industries, we use a consultative approach combined with affiliated relationships and programs to help countless businesses like yours achieve their direct mail goals and exceed expectations.

Performance Analytics and Tracking

We leverage the latest advancements in postal technology and data analytics to track individual mail pieces in real time, giving you the option to leverage that data to create more touch points, launch additional campaigns, and reach your goals.

Data Security

Ensuring data security in direct mail production is paramount, safeguarding sensitive customer information from potential breaches or misuse and fortifying trust and credibility. As a HIPAA and SOC 2 compliant company, you can have peace of mind and stay focused on your marketing programs.

Personalized, Friendly Service

Your success is our top priority, and we are committed to providing you with personalized service and support every step of the way. From initial consultation to post-campaign analysis, you’ll have one, accessible point of contact to guide you, ensuring your direct mail campaigns yield exceptional results.

Ready to take your direct mail campaigns to the next level?

Contact us today to learn more about how our Postal Optimization and Logistics services can help you achieve your goals and maximize your ROI. Let’s embark on a journey to postal excellence together!