USPS Announces 2027 Postal Promotions

The USPS has released its 2027 Promotions Calendar, and there's a lot to plan around this year. Whatever your objective, there's likely a promotion here that fits your strategy. Below is a breakdown of each 2027 promotion, along with the key dates you'll need to register and participate.

Tactile, Sensory & Interactive Promotion

This promotion rewards mailers who incorporate multi-sensory elements into their mailpieces, such as special visual effects, sound, scent, texture, or tactile treatments. It's a great option for brands looking to boost engagement through a more memorable, hands-on mail experience.

• Promotion Period: January 1, 2027 – June 30, 2027
• Registration: October 15, 2026 – June 30, 2027
• Discount: 3% basic, 5% advanced

Integrated Technology Promotion

Building on prior years, this promotion encourages mailers to pair direct mail with digital technology like NFC, Video in Print, Augmented or Virtual Reality, voice assistant integration, mobile shopping, or AI. Participants can choose their own six-month participation window within the year.

• Promotion Period: Begins January 1, 2027; participants choose their own consecutive 6-month start date
• Registration: November 15, 2026 – December 31, 2027
• Discount: 5%

First-Class Mail Advertising Promotion

Designed to encourage greater use of First-Class Mail for advertising, this promotion offers a straightforward discount for businesses using First-Class letters, cards, and flats to reach their audience.

• Promotion Period: April 1, 2027 – December 31, 2027
• Registration: February 15, 2027 – December 31, 2027
• Discount: 5%

Direct Mail Discovery Promotion

This promotion is aimed at bringing new mailers into the channel. Companies that haven't mailed in the past two years can receive a substantial discount on their first mailings, making it an ideal opportunity to test direct mail with a lower barrier to entry.

• Promotion Period: April 1, 2027 – September 30, 2027
• Registration: February 15, 2027 – September 30, 2027
• Discount: 40% off up to 5,000 pieces per mailing (new mailers eligible for 40% off up to 100,000 total pieces during the promotion period)

Impact Messaging Promotion

This promotion rewards mailpieces that include messaging encouraging mail creation, promoting USPS services, or highlighting the value of mail itself. It's a good fit for campaigns that want to reinforce the effectiveness of the mail channel directly within their creative.

• Promotion Period: May 1, 2027 – September 30, 2027
• Registration: March 15, 2027 – September 30, 2027
• Discount: 5%

2027 Add-Ons

In addition to the core promotions, USPS is continuing two add-ons for 2027. To participate in an add-on, you must also be enrolled in one of the core promotions above.

Informed Delivery Add-On: Enhances your campaign with a digital preview element through USPS's Informed Delivery feature.

• Promotion Period: January 1, 2027 – December 31, 2027
• Registration: October 15, 2026 – December 31, 2027
• Discount: 1% (plus an additional 0.5% for eDoc submission)

Sustainability Add-On: Rewards mailers who use paper from a certifiable, responsible source.

• Promotion Period: January 1, 2027 – December 31, 2027
• Registration: October 15, 2026 – December 31, 2027
• Discount: 1%

Let's Start Planning

With registration windows opening as early as October 2026, now is the time to start mapping out which promotions align with your 2027 campaigns. Let's start planning your 2027 campaigns together to make sure you are taking advantage of these promotions.

Learn more and see full eligibility details at USPS Promotions & Incentives.