Why Your Brain Prefers Direct Mail Over Email (Science Says So) A message from Century Direct Ever wonder why your customers remember your direct mail pieces but overlook your emails? The answer isn't about better design or catchier headlines; it's hardwired into the human brain. The Neuroscience That Changes Everything At Century Direct, we don't […]
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing As you seek to break through the marketing clutter, the more channels, the better. At Century Direct, we've seen firsthand how strategic channel pairings consistently deliver higher response rates than any single channel alone. Our clients achieve the best results when they understand the nuances […]
Why Direct Mail Deserves a Place in Your Marketing Mix While your competitors obsess over click-through rates and algorithm changes, a marketing channel quietly delivers results that digital marketers dream of. At Century Direct, we've seen firsthand how direct mail continues to drive real business results for companies and nonprofits throughout the Northeast and across […]
Want to Save Up to 10% on Postage? Here’s How! Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers […]
Boosting Mailing Results on a Budget How can you boost your direct mail results on a budget? It doesn't have to be complicated. Sometimes the most straightforward steps have the most significant impact. Here are five tips for simple, inexpensive changes that can lead to substantial results. Be relevant, not fancy. Personalized communications do not […]
Direct Mail Still Delivers for Loyalty Programs Many businesses rely on mobile apps to help customers track and redeem their loyalty program rewards. But that assumes customers are regularly checking those apps. With the average person juggling 18 apps on their mobile phones, loyalty program updates can easily get lost in the shuffle. What about […]
3 Ways Print Is Making a Comeback For years, the story has been the same: print is fading, digital is rising. But like so many “death of print” predictions before it, the reality isn’t quite so simple. Recent reports show that print is quietly and effectively gaining new ground. Here are three ways print is […]
How Insurance Companies Can Use Direct Mail to Support Policyholders Through Hurricane Season When hurricanes threaten, digital channels are quickly overwhelmed and power outages become common, but physical mail remains a steady and reliable way for policyholders to receive urgent support. Tangible messaging offers reassurance, clear steps and stays visible on the kitchen counter while […]
What Is Web Printing? If you’ve ever seen newspapers flying through a giant press on continuous rolls of paper, you’ve witnessed web printing in action. Web printing is a high-speed offset printing process that uses large rolls (or “webs”) of paper instead of individual sheets. It's ideal for high-volume print jobs—making it a go-to choice […]
