13 Types of Targeted Mailing Lists (and How to Choose the Right One) When you’re planning a direct mail campaign, your mailing list is one of the most important factors in determining success. Understanding the different types of targeted mailing lists and when to use them can help you match your message to the right […]
Why Direct Marketing Works Even in a digital-first world, direct marketing continues to deliver measurable results. It works because it combines precision targeting, personalized messaging, and trackable performance in a way that’s hard to ignore. In fact, industry research shows direct mail generates average response rates over 4%, far outpacing email and many other digital […]
Thinking about investing in direct mail marketing for your business? Even in today’s digital world, the benefits of direct mail are stronger than ever. In fact, savvy marketers know that combining print with digital efforts can supercharge campaign performance—boosting visibility, engagement, and ROI. At Century Direct, we’ve seen firsthand how direct mail can outperform digital […]
In today’s privacy-conscious landscape, marketers must do more than deliver targeted messages — they must also earn and protect consumer trust. As regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) continue to evolve, understanding and implementing compliant mailing practices is essential for any brand using direct mail as […]
USPS 2025 Price Increases: How to Control Costs and Protect ROI The U.S. Postal Service has delivered mail since 1863, and regular price adjustments have long been part of the process. But what used to be occasional one-cent increases have evolved into significant hikes twice a year. With another USPS price increase in July 2025, […]
Modern consumers don't follow a straight path to purchase, and your marketing strategy shouldn't either. From TikTok-fueled impulse buys to hyper-personalized E-Commerce experiences, the top of the marketing funnel has transformed into a dynamic space. Here, brand discovery and buyer intent can happen anywhere, at any time. At Century Direct, we help brands adapt to […]
Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its message. Taking the time to thoughtfully match the design and […]
Large language models (LLMs) enable the direct mail industry to produce data driven, omnichannel marketing campaigns. Also known as predictive modeling marketing, LLMs and intent signals combine forces to improve ROI through personalization and automation. Industries such as retail, healthcare, and automotive have successfully utilized Century Direct’s LLMs and intent signals for their direct mail […]
When it comes to reaching a local audience quickly, there is no other format that has quite the same punch as political mailers. In fact, sending a campaign mailer can instantly enable a physical connection with your constituents, which is highly important when you’re looking for votes. What Are Political Mailers? A political mailer is […]
