In today’s privacy-conscious landscape, marketers must do more than deliver targeted messages — they must also earn and protect consumer trust. As regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) continue to evolve, understanding and implementing compliant mailing practices is essential for any brand using direct mail as […]
The U.S. Postal Service has delivered mail since 1863, and regular price adjustments have long been part of the process. But what used to be occasional one-cent increases have evolved into significant hikes twice a year. With another USPS price increase arriving in July 2025, many marketers are wondering: Is direct mail still a viable […]
Modern consumers don't follow a straight path to purchase, and your marketing strategy shouldn't either. From TikTok-fueled impulse buys to hyper-personalized E-Commerce experiences, the top of the marketing funnel has transformed into a dynamic space. Here, brand discovery and buyer intent can happen anywhere, at any time. At Century Direct, we help brands adapt to […]
Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its message. Taking the time to thoughtfully match the design and […]
Large language models (LLMs) enable the direct mail industry to produce data driven, omnichannel marketing campaigns. Also known as predictive modeling marketing, LLMs and intent signals combine forces to improve ROI through personalization and automation. Industries such as retail, healthcare, and automotive have successfully utilized Century Direct’s LLMs and intent signals for their direct mail […]
When it comes to reaching a local audience quickly, there is no other format that has quite the same punch as political mailers. In fact, sending a campaign mailer can instantly enable a physical connection with your constituents, which is highly important when you’re looking for votes. What Are Political Mailers? A political mailer is […]
Reaching potential clients and promoting your products is pretty much non-negotiable for any business that wants to succeed. Luckily, companies can thrive when they connect and zero in on an audience, inspiring them to engage with your brand using the appropriate lead generation services. But how to do it, you might ask. That’s where Century […]
If you want better results from your direct mail campaigns, it’s wise to incorporate strategic actions. For instance, providing personalized direct mail can boost responsiveness by 135% [1]. Let’s explore other strategies that enable you to get better results, including a higher ROI. Best Practices for Direct Mail Campaigns Segmenting your mailing list into smaller […]
If you’re involved in automotive marketing, such as for a car dealership, service center, or specialized automotive marketing agency, you’ve likely considered the value of direct automotive mailers. These tried-and-true tools have been used to drive customer engagement and improve ROI across the automotive industry. Read on to discover how automotive mailers can elevate marketing […]
