If you’re involved in automotive marketing, such as for a car dealership, service center, or specialized automotive marketing agency, you’ve likely considered the value of direct automotive mailers. These tried-and-true tools have been used to drive customer engagement and improve ROI across the automotive industry. Read on to discover how automotive mailers can elevate marketing […]
Drive Results with USPS Informed Delivery and Customer Targeting Reaching people via direct mail isn’t a difficult process, but it’s highly important to take advantage of the latest marketing innovations. For example, you can take your customer targeting to the next level by using USPS Informed Delivery. How does USPS Informed Delivery work, you ask? […]
Every Door Direct Mail® (EDDM®) makes it easier to advertise your local small business. Whether you want to call attention to a sale, offer coupons, or open a new location, EDDM can help ensure you reach the right consumers. EDDM is available for sending flyers, menus, postcards, and more! What is Every Door Direct Mail […]
In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and […]
Dmail, better known as a direct mail marketing company, provides a tried-and-true method for connecting with your customers. In fact, the ROI for direct mail sits at approximately 1,300%, and it has an open rate of up to a staggering 90%! [1] Therefore, if you don’t currently work with a direct mailing company, it’s definitely […]
Company: Century Direct Solutions Press: Canon varioPRINT iX sheetfed inkjet press Paper: Primalith 80 lb. Matte Cover Standout Innovation: Speed and variable data help create large-run, one-off direct mail promotions with a rapid turnaround time Century Direct Solutions is a direct marketing communications provider with decades of experience in helping companies in a wide range […]
Addressable advertising & media communications take many forms, but what’s truly important is that they can help you connect with the people who are best suited to respond positively to your message. In other words, it can provide you with a much bigger bang for your advertising buck! Let’s take a closer look at addressable advertising and media communications, along with how it can help you increase your profits with digital ad campaigns. What is addressable advertising?
Adding a 2nd Direct Mail Effort Improves Conversion Rates (and so does a deadline) Have you ever wondered if it’s worth it to mail to the same list twice? Our client did, and here are the results we found: Using an in-house list with a renewal offer to retain financial services, we initially mailed to […]
The U.S. Postal Service has delivered mail since 1863, so it’s natural that they’ve needed to do periodic price adjustments. What used to be fair upgrades, including raising their rates by one cent from 1995 to 1999, have now segued into changes twice a year. [1] Is it even still profitable to keep sending direct […]
