Adding a 2nd Direct Mail Effort Improves Conversion Rates (and so does a deadline) Have you ever wondered if it’s worth it to mail to the same list twice?  Our client did, and here are the results we found: Using an in-house list with a renewal offer to retain financial services, we initially mailed to […]

The U.S. Postal Service has delivered mail since 1863, so it’s natural that they’ve needed to do periodic price adjustments. What used to be fair upgrades, including raising their rates by one cent from 1995 to 1999, have now segued into changes twice a year. [1] Is it even still profitable to keep sending direct […]

Century Direct Solutions Utilizes Canon varioPRINT iX3200 to Create Commemorative Book Featuring Stunning Images From Yellowstone National Park Captured on Canon Technology MELVILLE, N.Y., May 6, 2024 – Century Direct Solutions recently printed a hardcover book for Canon U.S.A., Inc., a leader in digital imaging solutions, that commemorated support of Yellowstone Forever and Canon’s steadfast […]

As you probably already know, direct mail actually has a higher response rate than digital advertising. However, it’s critical to take full advantage of your direct mailers if you want to meet and exceed your goals.  There are several ways to improve response rates, including partnering with an experienced, knowledgeable direct mail company. But first, […]

The iX3200 complements our digital press room comprised of seven variable continuous and sheetfed presses. We offer our clients increased personalization with bold full-color variable data driven print using reliable inkjet technology. The installation of the iX3200 aligns with the market shift of color variable print on-demand and positions Century Direct for anticipated volume growth […]